SMARTPHONE

In January 2007, an excited Steve Jobs presented a preview of Apple's new device: a mobile phone, named iPhone. In a market still dominated by Nokia and old telephony concepts inherited from the 90s, the iPhone immediately impressed: all traces of a physical keyboard were removed, mechanical keys reduced to the essential minimum (only five) and a very large 3.5" display totally sensitive to touch.

Although missing many features already available at the time, such as the UTMS connection and the front camera, the iPhone was a conceptually successful device: it allowed an Internet browsing experience that was finally comfortable and satisfying, without making people regret the desktop and on the contrary, making the use of websites and various online contents is finally (truly) 'mobile'.